AMNESIA / IBIZATHE ROOM TELLS YOU WHEN THE RECORD IS RIGHT.
WHERE IT STARTED
EXPERIENCE BEHIND IT. A NEW NAME IN FRONT.
Do It Anyway was launched by Phil Rose — Jaegerossa — after years spent co-running Midnight Riot with Yam Who? The label grew from that working knowledge of records, artists and dance floors, but with the freedom to set a different pace.
The idea was simple: release music with personality and musicianship, protect the rough edge that gives a groove its life and give every record the time it needs. No quota. No chasing noise. The right record, finished properly.
HOW IT WAS BUILT
ONE RECORD FIRST. A FAMILY AFTER.
Hey Zeus Children made the opening statement: gospel energy, disco craft and John Morales bringing his M+M touch to the first catalogue number. From there, the sound expanded naturally rather than by plan.
Platinum City and Sara Kusi brought vocal uplift. Divine Discs and Greg Belson opened the Hallelujah Hi-Fi gospel series. Suki Soul, Sean Scanlan, Da Lukas, Adam Nova, Danny Russell, Jimmy Allen, Thorgan Wolff and others widened the room without weakening the centre.
THREE THINGS WE COME BACK TO
WHAT WE CHOOSE WHEN NOBODY IS WATCHING.
01
AUTHENTICITY OVER COMMERCIALITY
The record has to mean something before it can market anything. Feeling first. Everything else follows.
02
QUALITY OVER QUANTITY
We would rather release the right record slowly than fill a schedule with music nobody will remember.
03
COMMUNITY OVER COMPETITION
Artists, dancers, DJs and listeners are part of the same conversation. The room works when everybody brings something.
SELECTED MOMENTS / THE CATALOGUE AS A TIMELINE
HOW THE LABEL FOUND ITS SHAPE.
2025DIA001
THE FIRST RECORD
Jaegerossa opened the label with Hey Zeus Children, pairing a gospel-disco main mix with John Morales M+M versions and setting the standard: rooted music, made to move now.
2025DIA003
HALLELUJAH HI-FI
Divine Discs and Jaegerossa brought Greg Belson’s gospel knowledge into a new series. The first volume was road-tested at 528 Ibiza by Horse Meat Disco before release.
2026DIA004—005
THE FAMILY WIDENS
Suki Soul’s voice and Sean Scanlan’s live-musician approach pushed the catalogue beyond one producer or one shade of the dance floor.
2026DIA013
DISCO HISTORY, STILL MOVING
After remixing the debut, John Morales stepped forward as a DIA artist with Tasha LaRae on Can You Handle It — heritage treated as living material, not museum music.
2026DIA019 / NOW
19 RELEASES DEEP
Under The Mirror Ball by BACHEBO & Crack D takes the catalogue forward. The label now connects established names, new aliases, vocalists, musicians and selectors in one continuing conversation.
THE SOUND / ROOTED, NOT RETRO
SOUL IN THE WIRES. SWEAT IN THE ROOM.
The references run deep: disco, soul, gospel, house and Balearic spaces. The point is never imitation. The point is to carry the feeling forward and make something that belongs on today's dance floor.
